Our aim is to be as sustainable and ethical as possible as a company and we believe sustainability goes hand-in-hand with transparency.
You should know what you are paying for so you can better comprehend the value of the garments you buy and the impact of the choices you make. Want to know more on the true cost of your item?
A selection of songs
It is rarely quiet in our studio and the Yves Blue Playlist falls perfectly in line with the latest designs in our store.
Celebrate our collective victory with the songs we are currently having a knack for.
The oxymoron of sustainable fashion
We can call into question the oxymoronic nature of sustainable fashion. Let's call into question the promise we can buy our way out of a crisis that has largely been created by buying stuff, by global mass consumerism.
Let’s question the premise of the current fashion system, which largely relegates us to the role of passive consumers rather than active makers and acknowledge fashion as process and creative human labor.
Fashion is a discourse, not a forgone conclusion and because of this, the power to communicate our taste, our interests and our aesthetic ideals falls on us, the individual.