Daisy Kroon philosophy

At Daisy Kroon we want to embrace the aesthetics of a relaxed and easy-going attitude; making everyday an easy dressing act. By creating garments that are highly wearable, contemporary and are recognisable by its use of bright colours.

Our aim is to bring together comfort and silhouette for elevated pieces that feel effortless with the emphasis on quality. 

You could call it womenswear, ostensible, though due to her clean tailoring men have always partaken too. Which is a happy side effect of her approach, it’s rarely her intention. 

Instead of presenting half-yearly collections, Daisy Kroon fights against the breakneck pace of the fashion system by creating a series of items she always wants to have in her closet. A continuous collection of sustainable, understated yet elevated garments made to last this season and the next. 


We believe that sustainable clothing should never compromise. All our pieces are carefully and ethically produced in-house so they can be consciously kept and given a second life after ownership. 
Daisy Kroon charges you an honest price that allows us to exist - and your garments to last. Please find more information on our transparent price tags here. 
Let’s go from fast to slow by providing pieces that can be worn and loved for longer.