Daisy Kroon philosophy

Daisy Kroon is a Rotterdam based designer. Her work is an invitation to simple wonder: a relaxed sense of mystery. This is reflected in the casual, but intricate designs and the comfortable textiles she works with. The collections are highly wearable, contemporary and are recognizable by its use of bright colors and an explicit yet clean tailoring.
In her designs Daisy is permantely researching the timelessness in an effortless way with emphasis on quality. Her designs usually have a slightly male and minimal cut with a Scandinavian allure.
Instead of presenting half-yearly collections, Daisy Kroon only creates a series of items she always wants to have in her closet. A continuous collection of sustainable, understated yet elevated garments.