The oxymoron of sustainable fashion
At Daisy Kroon, we question the oxymoronic nature of sustainable fashion. We challenge the assumptions of the current fashion system while recognising that fashion is a process, a product of creative human labor. Sustainability is not just a label; it requires conscious action at every stage of design and production.
We also question the promise we can buy our way out of a crisis that has largely been created by buying stuff, by global mass consumerism. Let's go from fast to slow, buy what you need, and make it last by mending, lending, and recycling.
We offer services to help you extend the life of your wardrobe:
* Garment repair service at our atelier
* Options to trade your garments or recylce at our brick and mortar store
These initiatives align with our goal to positively impact society and reduce environmental impact wherever possible.
On the matter of fabrics, we aim to be as sustainable as possible. We try to reduce our impact on the planet by making garments that last longer from carefully sourced high-quality textiles and the use of dead-stock fabrics. Find garments made with Oeko-Tex 100 (free of chemicals) and GOTS (Global Organic Textile Standard) certifications. Leftover fabrics are being used to make or mend items.
We keep an eye on the production chain by producing all garments in-house in our atelier.
Packaging
Our suite of packaging reflects our continued commitment to sustainability, minimalism, and luxury. In-store purchases will be accompanied by retail bags made from biological unbleached cotton. Your new garment will safely travel home, but the bag can be reused multiple times after that.
After purchase, we wrap your new garment in paper and you will find your garments in a recycled box for shipping. Not because we’re cheap, but because we care : ) Why not try giving this second-hand box a third life?
It doesn’t make any difference to the items, but it has a positive impact on the world we live in.
As part of our sustainability mission, we’re committed to continually improving our packaging and lowering our impact even more.